SWIFT DENIM, INC.
5 Concourse Parkway
Atlanta, Ga.  30328
Tel  (770) 901-6300
Fax (770) 901-6309
URL http//domtex.com

Swift Denim was founded in 1882 under the name Swift Textiles. At that time, it produced a product mix that ranged from industrial fabrics to bagging for fruits and vegetables. Almost a hundred years later, in the 1960's, Swift began producting denim. Today, it exclusively manufactures denim with uses in apparel and home furnishings such as slipcovers, upholstery and bedding. Most of its product mix is for apparel, and it is one of the world's largest denim producers and certainly one of the industry's most innovative.

Swift was acquired by Dominion Textiles of Canada through the acquisition of DHJ Industries in 1975. A major expansion period followed. Dominion put into place Swift's strong foundation with a $30 million moderation and expansion in 1980, construction of a $15 million finishing plant with waste water treatment facilities in 1985 and a $52 million moderation and 50 percent expansion of the company's Columbus, Georgia operations, incorporating Air Jet Weaving technology for denim in 1987.

A few years later, in 1991, John Heldrich, a veteran textile executve who had been with Miliken & Company, the world's largest privately owned textile company, for 17 years, joined Swift as President of North American Marketing. That same year, Swift became the exclusive supplier of denim to the world's best known catalogues. In 1992 when Swift opened its Hong Kong office and distribution center, an innovative direct mail campaign, "Denim in Any Language," was launched.

Heldrich became President of Swift marketing in 1993, assuming total marketing responsibilities for Swift worldwide. A second phase of a $4 million expansion of Air Jet Weaving in Swift's Columbus facilites was initiated in 1993, completing the earlier expansion there.  During this time period, Swift became the exclusive supplier of denim to more than 100 furniture companies.  The next year, 1994, Heldrich was named President and CEO of Swift Denim, Inc. Company headquarters are now located in Atlanta, Georgia.

Most recently, Swift's facilities in Erwin, North Carolina and Drummondville, Quebec, underwent a $30 million expansion for fabric and yarn production. Plans for a joint venture manufacutirng facility in India were called off, but the company's North African facility was expanded to supply short-term Far Eastern customers.  A truly global company today, Swift operates marketing and sales offices in North America in New York, Dallas, Kansas City, San Francisco, Los Angeles, North Carolina and Georgia, as well as South America and Europe.

One of Swift's most innovative products is their "Soda Pop Denim," introduced in the early '90s. Made of recycled soda pop bottles, it is sold throughout the world and reflective of the company's strong commitment to the environment. The company has received numerous awards for its environmental programs.  Most recently, it introduced Trio Eco Blend, made of Tencel, Eco-Spun and cotton, another ecologically sound product that has been greeted with success by major designers.

As a denim leader, Swift also produces other denim specialty products. Noteworthy are its Rebel Ring authentic denim, Monaco colored denims and Monaco X-Press, the same saturated color denim products delivered in 24 hours.  Included in its newest line of denim products is a collection tagged "Artificial Intelligence" which includes stretch, man-made and techno twill products.

Maintaining effective relationships with its customers is a key component in Swift's operating philosophy.  Swift Denim College is a service offered to customers where for one or more days, retail and manufacturing customers are taken through Swift's manufacturing process in order to find new ways to create optimum service and products.  Swift Denim Works, a state-of-the-art laundry facility, enhances Swift's ability to provide value-added products and finishes for its customers. Swift Denim Express provides 24-hour delivery on the company's most innovative products.

Swift customers are apparel and home furnishing giants such as Levi Strauss, The Gap, Calvin Klein, Wrangler, Polo, Tommy Hilfiger, DKNY, J. Crew, L. L. Bean, Land's End, Ethan Allen, Ikea, Eddie Bauer Home, Henredon and Pottery Barn.